Start your own Happy Bodies franchise club!

Happy Bodies Lifestyleclubs is still a young but successful player in the fast-growing market of so-called "boutique fitness clubs".


Top 250 fastest growing companies in the Netherlands 2020

At the beginning of 2020, the Erasmus Centre for Entrepreneurship has named Happy Bodies one of the top 250 fastest growing companies in the Netherlands. This is a unique achievement within the fitness industry. Happy Bodies has the ambition to grow from the current 21 to 50 successful Happy Bodies Lifestyle clubs in 5 years.


Experienced Management Team

Thanks to our historical experience and good view of the market, we have managed to start a number of very profitable clubs in a short time. In line with this, we want to expand our proven total concept through a continuation of growth.


Read the article about the franchiseformule in the Body Biz (fitnessindustry magazine)

Click on: "Happy Bodies Franchise - Hét groeimodel voor de moderne fitnessondernemer".

I came into contact with Jibbe de Goede, co-owner of Happy Bodies Lifestyleclubs. Jibbe's team have shown full commitment throughout the process and given me profound and. This concerns matters such as sharing information, including assessing different locations, and giving advice on lease agreements and municipal matters.

They think along with you regarding financing loan capital, contacts with leasing companies and guide you further on what you start up against as a starting entrepreneur. It really like an effort! Our 1st Happy Bodies Lifestyleclub was opened on 1 September.

“On Monday evening right after our opening weekend, we had already signed up 122 new members with a two-year membership! Really listen” says a very satisfied Michel van Haasteren. Michel van Haasteren Proud owner of Happy Bodies Lisse

Michel Happy Bodies Lisse

Read more experiences from our franchisees here


Frequently Asked Questions About Happy Bodies Franchise

1. What is the mission of Happy Bodies?

Happy Bodies strives for national coverage, so that we can help everyone in the Netherlands to become and remain fitter and more vital. And at the same time an alternative to the “normal” provide a gym in an accessible setting.

2. Why own Happy Bodies?

1. Happy Bodies is a distinctive fitness concept. The alternative to the ‘’normal’’ fitness center. For anyone who does not want to train for a long time in a weight room, but who would like to move in a nice luxurious setting. 

2. Support: Happy Bodies Backoffice takes over the entire membership administration, marketing & offhand sales training reduces the burden on you and you can fully focus on your “core business”; accompany your members in the club!

3. Scalable concept: the Happy Bodies concept is a hard franchise model. set up the same way;

4. One of the fastest task circle boutique concepts in the Netherlands.

3. What distinguishes Happy Bodies from other Milon / Circle clubs?

Happy Bodies originated from a clear and long-lasting experience by experienced entrepreneurs from the fitness industry. These are processes, partners and products carefully and professionally edited. The power of collaboration and reinforcement flows seamlessly here. Happy Bodies also focuses on a target group that is growing: the less active (35+) athlete! This market is growing all the time, due to the small scale in combination with optimal safety of our unique concept, this perfectly matches the (growing) demand from the market. 

4. How much own resources do I need to open a club??

You need at least € 50,000,- own money needed. Most franchisees then opt for an additional loan and/or crowdfunding to supplement the final part. You can of course also use your own resources. A Happy Bodies premium boutique club requires an investment of about ’euro; 150,000.00. This includes things like renovation & layout and start-up losses are included. The equipment can be delivered via a lease construction in which we supervise the process.

5. How long does a franchise agreement last?

Happy Bodies strives for a long, sustainable and above all pleasant cooperation with its franchisees. The term of an agreement is 5 years, with a 5-year extension thereafter. It is of course important for both parties, before the collaboration starts, to have mapped out all matters surrounding the collaboration clearly and transparently from both sides.

6. What can I expect from Happy Bodies in terms of support?

Before the doors of your new Happy Bodies lifestyle club open, the entire team from the Happy Bodies Academy is fully trained in the field of lead follow-up, sales, marketing, management, the communication tools to be used and the Milon concept. At opening (opening weekend), some of the best sales people within Happy Bodies are deployed to ensure a “flying start' together with your team. This is followed by 2 weekly consultations with the regional manager, who closely monitors all processes and adjusts where necessary. Every 6 - 8 weeks consultation takes place between management and franchisee. Once a quarter, there is a mutual consultation with all franchisees. And last but not least: we are continuously working on concept development, which obviously benefits you as a franchisee!

7. What does Happy Bodies revenue model look like?

If you are seriously interested in talking to us, we first want to know more about you. You have already received our Inspiration Folder in advance. As soon as we have received the intake form, we will contact you (by telephone). Based on this conversation, a follow-up appointment will be made on location. You will first receive an NDA 1 (non-disclosure agreement) in advance, on the basis of which we will send you an abbreviated manual and a calculation tool. With this we can already fill in some key figures in a follow-up process that are based on your situation. If the interest is such from us and you that we both want to start together, you sign a 2nd NDA. You will then receive the complete handbook of Happy Bodies Franchise and you have now received all the information from us to be able to give substance to your own business plan with ditto revenue model.

8. Does Happy Bodies have locations I can choose from or do I find them myself?

Happy Bodies obviously has a view on the “white spots” in the Netherlands where there are still opportunities to start a successful lifestyle club. Usually a franchisee already has a location in mind. We use our criteria to determine whether the location is really suitable. A good location is “key” so we look at this critically.

9. I have an existing Milon / Circle fitness club, can I join Happy Bodies?

Yes, subject to the conditions for local rental conditions (i.e. club itself, environment, equipment, etc.)

10. I have a Milon / Circle fitness concept in my extensive development, can I join Happy Bodies?

Yes, subject to the conditions for local entry conditions (i.e. club itself, environment, equipment, etc.) 

11. I am interested in opening my own club, who should I contact?

Jibbe de Goede is responsible for the recruitment & selection of our potential franchisees. His email address is You can also fill in the form below.


Are you looking for a distinctive and successful (franchise) concept?

Do you want to join your club with Happy Bodies or do you want to invest in such a successful formula? Please do not hesitate to contact us by filling in the form below. We will first contact you by phone and then invite you to one of our locations to discuss the further options that Happy Bodies can offer you. We will ofcourse treat your request with the utmost discretion.

  • Simple yet effective. You insert the pass into the device and it's immediately set to your measurements and level.

  • Because of the advanced technique, training with the Milon Circle is a lot less sensitive to injuries.

  • Because the machines are set to your level, it is even possible for me to practice injury-free.

  • A complete workout, including a shower in just 1 hour. Happy Bodies has made sports (also for me) fun & effective.

  • A complete work-out for all muscle groups in only 2 laps on the Milon Circle.

Miranda Gerard Martha Richard Selma